Category Archives: Health insurance reform

Doctors are trusted sources, but how can they help?

In study after study, consumers consistently rate their personal physician as the most influential source they would like to turn to when selecting health insurance coverage. Their physician is consistently selected ahead of health insurance companies and online sources and … Continue reading

Posted in Health Care Engagement, Health insurance - general, Health insurance reform, Physicians | Leave a comment

Health reform creeping into our consciousness

Knowledge of PPACA and health reform in general has increased over the last year. After declining during 2011, when the legislation received less attention, the percentage of consumers who said they know something about health reform increased from 27% in … Continue reading

Posted in Health Care Engagement, Health insurance exchanges, Health insurance reform | Leave a comment

How different are the uninsured?

Uninsured consumers that will be eligible to purchase health insurance in exchanges in 2014 are different from those who have commercial coverage today. They are different in many key areas that will impact their likelihood to purchase insurance in an … Continue reading

Posted in Health Care Engagement, Health insurance - general, Health insurance exchanges, Health insurance reform, Health risk, Uninsured | Leave a comment

Retail stores are gaining in popularity

Several health insurers and a few independent brokers have established retail storefronts to address the complexity of providing health insurance to consumers and employers.  Although most retail stores focus on finding the right health insurance coverage for their customers, many … Continue reading

Posted in Ancillary benefits, Health insurance reform, Retail store | Leave a comment

Consumers are ready to buy in exchanges, but employers are less certain

DSS has conducted a number of studies with consumers and employers that simulate purchasing health insurance through an exchange or competitive market.  Whether currently insured or not, consumers consistently find health insurance coverage that is acceptable to themselves and their … Continue reading

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Brand becoming more important under reform

To compete in the consumer market, more than brand awareness is needed to differentiate one carrier from another.   For years, the largest employers have received more personal attention from carriers and have had access to more customized products and … Continue reading

Posted in Brand, Health insurance exchanges, Health insurance reform | Leave a comment