Category Archives: Health insurance exchanges

How different are the uninsured?

Uninsured consumers that will be eligible to purchase health insurance in exchanges in 2014 are different from those who have commercial coverage today. They are different in many key areas that will impact their likelihood to purchase insurance in an … Continue reading

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Health insurance research trends for 2011

The top health insurance industry market research trends for 2011 as seen by DSS Research. Continue reading

Posted in Ancillary benefits, Health Care Engagement, Health insurance exchanges, Health risk, Medicare, Segmentation, Statistics | Leave a comment

Ancillary benefits as differentiators

In a controlled, regulated selling environment like state health insurance exchanges, it will be difficult for health plans to differentiate themselves.  Brand and price will be two of the most powerful differentiators.  Quality / satisfaction ratings are another way to … Continue reading

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Consumers are ready to buy in exchanges, but employers are less certain

DSS has conducted a number of studies with consumers and employers that simulate purchasing health insurance through an exchange or competitive market.  Whether currently insured or not, consumers consistently find health insurance coverage that is acceptable to themselves and their … Continue reading

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Brand becoming more important under reform

To compete in the consumer market, more than brand awareness is needed to differentiate one carrier from another.   For years, the largest employers have received more personal attention from carriers and have had access to more customized products and … Continue reading

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Consumers Want Platinum Rather than Bronze Plan Designs

Despite an influx of high deductible and HSA plans and employers promoting more cost sharing, most employees are accustomed to rich benefits where the most common services are covered with limited financial exposure. When placed in an exchange environment where … Continue reading

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