Category Archives: Ancillary benefits

Retail stores are gaining in popularity

Several health insurers and a few independent brokers have established retail storefronts to address the complexity of providing health insurance to consumers and employers.  Although most retail stores focus on finding the right health insurance coverage for their customers, many … Continue reading

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Health insurance research trends for 2011

The top health insurance industry market research trends for 2011 as seen by DSS Research. Continue reading

Posted in Ancillary benefits, Health Care Engagement, Health insurance exchanges, Health risk, Medicare, Segmentation, Statistics | Leave a comment

Ancillary benefits as differentiators

In a controlled, regulated selling environment like state health insurance exchanges, it will be difficult for health plans to differentiate themselves.  Brand and price will be two of the most powerful differentiators.  Quality / satisfaction ratings are another way to … Continue reading

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